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December 13, 2007

Year in preview: Mobile, video ads to grow big in 2008

Posted by Benjamin J. Romano at 1:54 PM

The Interactive Advertising Bureau and American Association of Advertising Agencies shared some choice predictions for 2008 in their SmartBrief e-mail today.

What sector of online advertising will show the greatest growth in 2008?

Display -- 23%
Search -- 16%
Video -- 45%
Mobile -- 18%

Where is your interactive marketing budget headed in 2008?

Our spending will go up in 2008 -- 75%
Our spending will do down in 2008 -- 11%
Our spending will stay about the same -- 7%
Don't know/Not applicable -- 7%

Which advertising platform do you expect to take off in 2008?

Smartphone/mobile device -- 36%
Social networks -- 24%
Targeted digital cable -- 22%
Product placement/brand integration -- 12%
None of the above -- 6%

Where will ad spending grow the most in 2008?

United States -- 30%
China -- 30%
India -- 22%
Russia -- 4%
None of the above -- 14%

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Tricia Duryee
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