advertising
Link to jump to start of content The Seattle Times Company Jobs Autos Homes Rentals NWsource Classifieds seattletimes.com
The Seattle Times Business & Technology
Traffic | Weather | Your account Movies | Restaurants | Today's events

News, analysis and perspectives from the
technology team at The Seattle Times.
Have a news tip? Follow the links below to e-mail us.

All blogs and discussions:

Go

December 13, 2007

Year in preview: Mobile, video ads to grow big in 2008

Posted by Benjamin J. Romano at 1:54 PM

The Interactive Advertising Bureau and American Association of Advertising Agencies shared some choice predictions for 2008 in their SmartBrief e-mail today.

What sector of online advertising will show the greatest growth in 2008?

Display -- 23%
Search -- 16%
Video -- 45%
Mobile -- 18%

Where is your interactive marketing budget headed in 2008?

Our spending will go up in 2008 -- 75%
Our spending will do down in 2008 -- 11%
Our spending will stay about the same -- 7%
Don't know/Not applicable -- 7%

Which advertising platform do you expect to take off in 2008?

Smartphone/mobile device -- 36%
Social networks -- 24%
Targeted digital cable -- 22%
Product placement/brand integration -- 12%
None of the above -- 6%

Where will ad spending grow the most in 2008?

United States -- 30%
China -- 30%
India -- 22%
Russia -- 4%
None of the above -- 14%

Share:    Digg     Newsvine

Post/read Comments (0) »

Tricia Duryee
Tricia Duryee
E-mail|Bio


Angel Gonzalez
Angel Gonzalez
E-mail|Bio


Kristi Heim
Kristi Heim
E-mail|Bio


Benjamin J. Romano
Benjamin J. Romano
E-mail|Bio


Mark Watanabe
Mark
Watanabe

E-mail|Bio

Marketplace

advertising

advertising