Nokia, the largest cellphone manufacturer in the world, prognosticates that media will increasingly be something created by consumers, not traditional entertainment companies.
The results came in a survey that must not be too earth-shattering, or else I'd assume Nokia wouldn't share the results in a press release.
But the findings are interesting and do generally reflect (maybe too well, especially given the survey's methodology) Nokia's recent announcements about social networking and launching media services on the mobile phone.
The study, entitled "A Glimpse of the Next Episode," interviewed 9,000 consumers from 17 countries about their digital behaviors and lifestyles. In a somewhat untraditional methodology, Nokia took those results and then combined them with views from its own research and opinions from the Future Laboratory's LifeSigns Network, a community of cultural tech thinkers.
Nokia said that within five years, up to a quarter of the entertainment people consume will be what it calls "circular," meaning that it has been created, edited and shared within a person's peer circle, rather than from media groups.
"The trends we are seeing show us that people will have a genuine desire not only to create and share their own content, but also to remix it, mash it up and pass it on within their peer groups," said Mark Selby, Nokia vice president of multimedia.
What does that mean?
It means that someone might share video footage shot on a mobile device from a night out with a friend...The next friend takes the footage and adds an MP3 file to create a soundtrack. Then the file goes to another friend, who then edits the footage by adding some photographs. That friend then passes it on to another friend and so on.
Selby said: "The content keeps circulating between friends, who may or may not be geographically close, and becomes part of the group's entertainment."
In addition to the findings, here's what the 9,000 interviewed said they were up to:
-- 23 percent buy movies in digital format.
-- 35 percent buy music on MP3 files.
-- 25 percent buy music on mobile devices.
-- 39 percent watch TV on the Internet.
-- 23 percent watch TV on mobile devices
-- 46 percent regularly use IM, 37% on a mobile device
-- 29 percent regularly blog.
-- 28 percent regularly access social networking sites.
-- 22 percent connect using technologies such as Skype.
-- 17 percent take part in multiplayer online role-playing games.
-- 17 percent upload to the Internet from a mobile device.
Any of those findings catch you off guard?