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November 12, 2007

Will T-Mobile USA be a game changer?

Posted by Tricia Duryee at 11:13 AM

It's been a busy two weeks for T-Mobile USA in the news.

On Oct. 29, I wrote about the launch of Shadow, a new phone from the Bellevue-based company embracing a whole new concept of devices for the company.

T-Mobile said the Shadow is a key part of its initiative launched a year ago to change the carrier from a low-cost provider to a company that sells premium services. The Shadow embraces that because it makes functions easy to use for the common consumer.

Then, last week T-Mobile said that it was going to be one of the more aggressive carrier partners on the Android platform. I talked to T-Mobile USA Chief Development Officer Cole Brodman on that subject in this story.

Together, these events show how earnest the fourth largest U.S. carrier is being. It will be an interesting to watch over the next few years as it builds out its strategy.

The Wall Street Journal summarized these two news events in a story today.

The big question is whether the risks the company is taking will pay off.

Will we look back and say that T-Mobile was a game changer?

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Tricia Duryee
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