Microsoft tapped a long-serving sales executive for the newly-created position of chief operating officer for the Greater China Region.

Eugenio Beaufrand has been with the company for 23 years, according to his bio, serving most recently as vice president of Microsoft Latin America.

He will oversee sales, marketing and services operations in the China market, reporting to Ya-Qin Zhang, corporate vice president and acting CEO for Microsoft Greater China Region.

Zhang is filling the role vacated when Tim Chen was lured away from Microsoft by the National Basketball Association.