advertising
Link to jump to start of content The Seattle Times Company Jobs Autos Homes Rentals NWsource Classifieds seattletimes.com
The Seattle Times Business & Technology
Traffic | Weather | Your account Movies | Restaurants | Today's events

News, analysis and perspectives from the
technology team at The Seattle Times.
Have a news tip? Follow the links below to e-mail us.

All blogs and discussions:

Go

October 18, 2007

'Halo 3' drives huge month for Xbox 360

Posted by Benjamin J. Romano at 3:32 PM

As promised, Microsoft's top video game title, "Halo 3," on sale for less than a week in September, fueled the company's broader video game business, according to just-released numbers from researcher NPD Group. (Update: Turns out NPD counts September differently than I do. Their September is longer, so the figures in this story actually represent 12 days of sales.)

NPD analyst Anita Frazier called the 3.3 million copies of the game sold in the U.S. last month "phenomenal." That figure was nearly double the total units sold under the next nine best-selling titles in September. (It also includes copies that eager fans pre-ordered online in the months of hype leading up to the game's release.)

"True to its name, the game rubbed off on hardware sales too -- the Xbox 360 realized it's best month ever in unit hardware sales outside last holiday season," Frazier said in a statement. "If ever there was a doubt that great content drives hardware acquisition, this should put that doubt to rest."

For the first time in several months, Microsoft's Xbox 360 outsold the Nintendo Wii, which also had a stellar September.

Here are U.S. console sales for September, from NPD:

Xbox 360, 527,800

Wii, 501,000

PlayStation 3, 119,400

PlayStation 2, 215,000

Next month's report will show whether today's PlayStation 3 price cut by Sony will juice its sales.

Share:    Digg     Newsvine

Post/read Comments (0) »

Tricia Duryee
Tricia Duryee
E-mail|Bio


Angel Gonzalez
Angel Gonzalez
E-mail|Bio


Kristi Heim
Kristi Heim
E-mail|Bio


Benjamin J. Romano
Benjamin J. Romano
E-mail|Bio


Mark Watanabe
Mark
Watanabe

E-mail|Bio

Marketplace

advertising

advertising