SAN FRANCISCO -- Bellevue-based HipCricket said today that it will be presented today with an award at CTIA.
HipCricket provides text-messaging-based promotions for radio stations and other media.
It is receiving the annual "CSC Pioneer" award in recognition of its fast growth in CSC-based (Common Short Code) mobile marketing campaigns by NeuStar and CTIA.
HipCricket explains that CSCs are short five- and six-digit numbers that allow users to send and receive text and multimedia messages. The benefit of CSCs is that more than 95 percent of handsets can use them today, giving marketers huge reach.