advertising
Link to jump to start of content The Seattle Times Company Jobs Autos Homes Rentals NWsource Classifieds seattletimes.com
The Seattle Times Business & Technology
Traffic | Weather | Your account Movies | Restaurants | Today's events

News, analysis and perspectives from the
technology team at The Seattle Times.
Have a news tip? Follow the links below to e-mail us.

All blogs and discussions:

Go

September 19, 2007

M:Metrics launches survey for mobile audiences

Posted by Tricia Duryee at 5:45 PM

Seattle-based M:Metrics, which surveys mobile phone users to provide insights into the industry, launched a new product today called M:Audit.

In conjunction with the announcement, M:Metrics released results related to its first customer, AdMob, which sells advertising inventory on mobile Web sites.

M:Metrics said it conducted a survey by placing ads on the Web sites that AdMob serves. The ads lured people into clicking on an ad by offering a chance to win something. In return, participants answered a few short questions about themselves. The data was collected during the third quarter and from more than 2,000 mobile sites.

M:Metrics found that 37.5 percent of the respondents were 25 to 34; the second largest group, at 28 percent, was 18 to 24. The smallest group, not surprisingly, consisted of those 65 years and older, only 0.2 percent.

Share:    Digg     Newsvine

Post/read Comments (0) »

Tricia Duryee
Tricia Duryee
E-mail|Bio


Angel Gonzalez
Angel Gonzalez
E-mail|Bio


Kristi Heim
Kristi Heim
E-mail|Bio


Benjamin J. Romano
Benjamin J. Romano
E-mail|Bio


Mark Watanabe
Mark
Watanabe

E-mail|Bio

Marketplace

advertising

advertising