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September 20, 2007

Cellphones trump TVs, but Internet No. 1

Posted by Tricia Duryee at 1:32 PM

Cellphones have become so essential, people would rather go without TV, but when choosing between cellphones and Internet access, the Internet wins, according to a new survey released this week.

JWT, a large U.S. advertising agency, asked about 1,000 people a number of technology questions earlier this month. The results show that cellphones and Internet access are playing a very important role in people's lives.

Asled how long people could go without Internet access, 15 percent of respondents said a day or less, 21 percent said a couple of days and 19 percent said a few days.

A lot of the findings seem to make a good business case for cellphone operators, as well as WiMax service providers such as Kirkland-based Clearwire and Sprint Nextel, which are all rolling out mobile Internet access.

"Mobility represents the next big shift," says Marian Salzman, JWT's executive vice president and chief marketing officer. "Older Americans are happy to sit in the same place to go online, while younger people expect to be able to connect anywhere at any time."

In fact, 48 percent of respondents agreed with the statement: "If I cannot access the Internet when I want to, I feel like something important is missing."

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Tricia Duryee
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