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August 31, 2007

Sprint's helpful new ad campaign

Posted by Tricia Duryee at 11:08 AM

Sprint Nextel rolled out a new ad campaign a couple of weeks ago to highlight the speed of its network.

Now, a somewhat stealth Sprint Web site has popped up giving people tips on how to save time in their daily lives. The site is at http://waitless.org/.

The slogan at the top of the page says: "Fast-forward through the boring parts of life."

Then it provides a daily video called a "Sprintcut." The current video, called "Speedy Sorbet," shows you how to make sorbet with a scoop of orange juice, ice and a couple of zip lock bags.

The video claims to save you two days of your life, or as Sprint claims: "Turn tedious tasks into fleeting moments with Sprintcuts -- tips that'll refund your time and amaze your friends."

Of course nothing comes without warnings.

The fine print says that Sprintcuts should not be attempted at home, but "Oh wait, tha'ts what they're for! But seriously ... Sprint is not responsible for the outcome of any attempted time-saving maneuvers. Actual time saved may vary."

The more useful ones involve quick peeling an egg and speed tying your shoe, which both claim to save four days of your life.

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Tricia Duryee
Tricia Duryee
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