Sprint Nextel announced Thursday that the brand name for its new WiMax service will be called Xohm (pronounced "Zoam").

And because Sprint is partnering with Kirkland-based Clearwire to build a nationwide network, the two companies will share that name.

In my story today, I talked about how Sprint unveiled the name first to employees in a short video that has now been posted on YouTube.

The video features Atish Gude, Sprint's senior vice president of mobile broadband operations, and Barry West, Sprint's chief technology officer. Both are casually dressed in jeans and polo shirts.

Check it out: