What do an urban sustainability forum, Grist magazine and a green cleaning service have in common?

They're all Seattle points on a new online map designed to help people find eco-friendly individuals, businesses, events and organizations around the world.

The two-month-old project sponsored by the Sundance Channel is supposed to supplement the cable network's weekly environmental program The Green.

As a social networking platform, it's not clear how this one can distinguish itself from all the other sites claiming to help like minds find eachother. At the so-called Eco-mmunity, anyone can list themselves or others on the map, leading to a wide mix of destinations that may or may not be eco-friendly.

A random look at points in Seattle and Los Angeles included listings for Trader Joe's, the California Institute of Technology and Whole Foods Market. And the map's only listing in Iowa turned out to be Smith Barney Financial Advisors. Well, I guess dollars are green.