advertising
Link to jump to start of content The Seattle Times Company Jobs Autos Homes Rentals NWsource Classifieds seattletimes.com
The Seattle Times Business & Technology
Traffic | Weather | Your account Movies | Restaurants | Today's events

News, analysis and perspectives from the
technology team at The Seattle Times.
Have a news tip? Follow the links below to e-mail us.

All blogs and discussions:

Go

July 24, 2007

Weather and sports No. 1 on phones

Posted by Tricia Duryee at 1:23 PM

A report released today found that mobile phone users in the U.S. use their phones to access weather information the most; in Europe, subscribers prefer sports information, according to Seattle-based M:Metrics.

M:Metrics said it found some similarities in behavior between Europe and the U.S. Below are the top 10 news and information sites accessed by 23 million people in the U.S. and 19 million Europeans in the three months ended May 31.

U.S.
1. Weather
2. News
3. Sports
4. Entertainment news
5. Maps and directions
6. Movie and entertainment info
7. Finance news
8. Business directories
9. Financial account access
10. Travel

Europe
1. Sports
2. News
3. Entertainment news
4. Weather
5. Maps and directions
6. Movie and entertainment info
7. Financial account access
8. Finance news
9. Business directories
10. Travel

The company said this information has become important because advertisers are wanting to know more and more what people are visiting on their mobile phones.

"Increasingly, consumers are looking to the mobile Web to find a wide variety of information, and marketers are keen to learn about this new audience," said Paul Goode, M:Metrics' senior vice president and senior analyst.

When broken down by gender instead of geography, the survey found men in the U.S. were most interested in sports news, while women were most interested in weather. In Europe, men were most interested in sports, while women were most interested in general news.

Share:    Digg     Newsvine

Tricia Duryee
Tricia Duryee
E-mail|Bio


Angel Gonzalez
Angel Gonzalez
E-mail|Bio


Kristi Heim
Kristi Heim
E-mail|Bio


Benjamin J. Romano
Benjamin J. Romano
E-mail|Bio


Mark Watanabe
Mark
Watanabe

E-mail|Bio

Marketplace

advertising

advertising