advertising
Link to jump to start of content The Seattle Times Company Jobs Autos Homes Rentals NWsource Classifieds seattletimes.com
The Seattle Times Business & Technology
Traffic | Weather | Your account Movies | Restaurants | Today's events

News, analysis and perspectives from the
technology team at The Seattle Times.
Have a news tip? Follow the links below to e-mail us.

All blogs and discussions:

Go

July 5, 2007

Mobile advertising: Big bucks in 2011

Posted by Tricia Duryee at 12:09 PM

JupiterResearch analyst Neil Strother put out a report recently that forecasted the market size for mobile advertising.

The conclusion is that the opportunity holds great promise.

By 2011, the market could be as large as $2.9 billion.

The caveat is that there is a lot of fragmentation and significant hurdles that could easily dampen results.

The key questions the report attempts to answer are: What ecosystem are mobile advertising networks operating in?; What hurdles do these networks face? What conditions are necessary for mobile advertising to achieve rapid growth?

Share:    Digg     Newsvine

Tricia Duryee
Tricia Duryee
E-mail|Bio


Angel Gonzalez
Angel Gonzalez
E-mail|Bio


Kristi Heim
Kristi Heim
E-mail|Bio


Benjamin J. Romano
Benjamin J. Romano
E-mail|Bio


Mark Watanabe
Mark
Watanabe

E-mail|Bio

Marketplace

advertising

advertising