JupiterResearch analyst Neil Strother put out a report recently that forecasted the market size for mobile advertising.
The conclusion is that the opportunity holds great promise.
By 2011, the market could be as large as $2.9 billion.
The caveat is that there is a lot of fragmentation and significant hurdles that could easily dampen results.
The key questions the report attempts to answer are: What ecosystem are mobile advertising networks operating in?; What hurdles do these networks face? What conditions are necessary for mobile advertising to achieve rapid growth?