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July 27, 2007

InfoSpace finds the iPhone

Posted by Tricia Duryee at 12:34 PM

Bellevue-based InfoSpace said today it has launched a version of its local mobile search application -- called Find It! -- for the Apple iPhone.

InfoSpace Find It!'s application is available on the Sprint network for a subscription and on BlackBerries for free.

The application for the iPhone was tweaked to look like the phone's homepage, displaying a number of colorful icon boxes. The boxes link to six categories: Dine Out, Go Out, Shop, Travel, Health and Services.


InfoSpace

InfoSpace's FindIt! application was launched today for the iPhone.

Because the iPhone does not have GPS, the user will have to enter a Zip code or city and state to find services near them. On the BlackBerry, GPS is integrated so the listings are automatically loaded based on the person's location.

iPhone users in the U.S. can find Find It! by visiting http://fiweb.infospace.com/iphone/ on their iPhone Safari Browser. If you don't have an iPhone, you can check it out from your PC here.

The iPhone is a closed system, which means third-party applications are built to work through the browser rather than the phone itself. The downside is that the application may not be super speedy. It must connect to a new page to get new information, but still in the brief session I tested on the iPhone, the pages loaded fairly quickly.

The bigger downside is the lack of GPS integration -- narrowing down restaurants by Zip code won't get you to the closest one that quickly.

"As consumers increasingly seek locally relevant information on their mobile phones, InfoSpace Find It! for iPhone helps users quickly and easily discover what's nearby -- anytime, anyplace," said Jeff Torgerson, senior product manager at InfoSpace.

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Tricia Duryee
Tricia Duryee
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