SANTA MONICA, Calif. -- Microsoft exec Jeff Bell noted that the Electronics Arts lineup of sports games this year will run twice as fast on Xbox 360. Reggie Bush, the USC Heisman Trophy winning running back and current New Orleans Saints star, came on stage to talk speed. As the two squared off for a few plays on "Madden NFL," Bush said, "I know how you Microsoft guys try to cheat." Bush, er, the on-screen depiction of himself, then broke free for a touchdown. Bell's team? The Seahawks.