CULVER CITY, Calif. -- The traveling media circus of E3 made its way a few miles inland from Santa Monica for the Sony press conference, starting presently.
The event is in a giant sound stage -- Stage 16, to be precise -- at the company's movie studios here. Despite the size of the space, I'm cramped in the back.
Outside, Sony was serving Bloody Marys. Let's see what they're serving for the PlayStation 3.