Amp'd Mobile -- the youth-oriented mobile operator that runs on the Verizon Wireless network -- is shutting down.

The primary reason seems to be that the service, which had filed for bankruptcy protection, had a hard time collecting money from its youthful client base, and that's painfully obvious from the company's Web site at get.amp'd.com.

Among the ads -- amazingly still trying to sell its services, flashing the coolest new phones it is offering from fiery red Razrs to the Motorola Q -- there's almost an equal number of advs relaying to the user how to pay their bill. It says: Now paying your bill is even ea$ier. It says you can pay on your mobile phone -- without ever listening to hold music.

Not sure what the incentive is at this point. If customers, or potential customers, bothered to click on the "Customer Q&A," they'd find out a host of interesting things:

Q: Is Amp'd going out of business?
A: Amp'd is potentially suspending U.S. operations July 31.

Q: How long will customer service be provided?
A: It will not be available after July 23.

Wait a sec. They'll shut off the operators before the service? Yikes.

Q: Do I need to pay my outstanding bill?
A: Yes, failure to pay may result in reporting to a credit agency.

Darn.