Following an announcement Monday by Microsoft that it relaunched its Windows Live for Mobile software, Yahoo Go for Mobile said today that it was launching a second version of its service.
It initially unveiled the Yahoo service beta in January.
"Today's launch signals to the world that Yahoo Go is ready for primetime. With the tremendous consumer response to date we believe that Yahoo Go will be a catalyst for broader adoption of the mobile Internet," said Marco Boerries, executive vice president of Yahoo's connected life division. "People want easy access to the Internet on their mobile phones, and Yahoo Go 2.0 offers content, access and answers wherever you are."
Microsoft said it upgraded the service Monday so that it would automatically recognize what kind of phone you had. The higher-end it was, the more graphical and media-rich experience the service would be. For lower-end phones, there would be more text.
Yahoo Go 2.0 said the new version will be available on more than 200 different mobile phones in the U.S. by the end of July, and expanding to more than 400 by year end. The application will be pre-loaded on new devices from Nokia, Motorola, Samsung, LG and HTC that begin rolling out later this year.
Other benefits of 2.0 include:
-- An e-mail experience, including the ability to read more types of attachments, including PDF files and Microsoft Word, PowerPoint and Excel documents.
-- More maps, with both satellite and hybrid maps, current traffic conditions and optional GPS integration on select devices.