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June 20, 2007

Politicians turn to text messaging

Posted by Tricia Duryee at 10:34 AM

The Obama campaign launched a new text-messaging service today that will be used to organize events, build a volunteer network and add to its growing base of supporters.

The campaign will include free ringtones and wallpapers that highlight Barack Obama's positions and key statements on the war in Iraq and health care. Musicians from different genres -- including hip hop, rock and techno -- produced the first ringtones.

Distributive Networks is creating some of the messaging, while Bellevue-based SinglePoint is providing the back-end connectivity that will allow the messages to get to U.S. cellphone subscribers.

For more information, check out Obama's mobile site here.

At the site, you can listen to the various ringtones. One on health care, features a snippet of an Obama speech set to a techno-like beat. He says: "We can have universal health care in this country. We can do that!"

To sign up for the service, users would send a text message to a short code. The Obama campaign will not charge anyone for text messaging, but standard text-messaging rates apply.

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Tricia Duryee
Tricia Duryee
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