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June 13, 2007

nutSie is bringing sexy back

Posted by Tricia Duryee at 5:04 PM

Melodeo, which has developed nuTsie, a competitor of sorts to the soon-to-be released iPhone, released its second guerrilla marketing video today on YouTube.

The videos Melodeo created are designed to chip away at Apple's domination of digital musice (the name of the service nuTsie is already an anagram of the name iTunes).

The first video was posted when the service launched last week. The new video, also viewable on YouTube, is similar to the first, but replaces the hip rocker dude with a sexy chick (perhaps the reason why it became the second-most viewed video on YouTube today).

The dialogue stays the same.

In it, the iPod is represented by a balding man with thick glasses in a suit and tie. A hipper, younger guy in jeans with a long-sleeve shirt rolled up to his elbows is the cellphone (Substitute blond-haired womanl in cutoffs and green high heels).

The dialogue pokes jabs at the limitations of an iPod.

The iPod says: "Cellphones don't play music."

The cellphone says: "Actually we do. ... We play songs."

The iPod asks: "How many songs do you hold?"

The cellphone answers: "We don't hold them, we just play them."

Surprised, the iPod asks: "And where does the music comes from?"

"iTunes," says the cellphone.

Then, there's a profanity, coming from the iPod, which makes this video a little on the PG-13 side.

Melodeo is just one of the companies scrambling to offer competitive services to counterattack Apple's first mobile phone, which will go on sale June 29.

Find out more about the service in this story.

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Tricia Duryee
Tricia Duryee
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Angel Gonzalez
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