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June 5, 2007

Melodeo goes nuts and takes a bite of Apple

Posted by Tricia Duryee at 10:06 AM

Seattle-based Melodeo launched a new service called nuTsie today that allows you to listen to your iTunes playlists on your cellphone.

Here's our story in today's paper.

To help get the word out, Melodeo is embracing the idea of user-generated content and putting together seven short video clips that poke fun of iPods and the soon-to-release iPhone.

I see only one available online so far. Here it is:

The thing about the new service, called nuTsie, that I didn't mention in today's story is how gets around iTunes DRM issues. Typically, when you buy a song on iTunes, it can be played only on an iTunes device, such as an iPod or a cellphone that comes loaded with iTunes (and only a few such devices exist).

With nuTsie, you are shifting only your playlist -- and not the music tracks themselves -- from iTunes to your cellphone, allowing you to get around DRM issues. The music streams from Melodeo's servers. In essence, you are listening to Melodeo's copy of the song, not the encrypted one you bought from iTunes.

How do you feel about that Steve Jobs?

(And, in case you were wondering, Apple was not consulted during the making of nuTsie.)

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Tricia Duryee
Tricia Duryee
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Angel Gonzalez
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Kristi Heim
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