The United Way of King County said John Stanton, the incoming campaign chair, will announce a major new campaign at a breakfast Tuesday.

Stanton is considered one of the pioneers of the wireless industry, having worked alongside Craig McCaw to build McCaw Cellular Communications, which was acquired by AT&T and spun out to become AT&T Wireless.

Stanton also built VoiceStream Wireless -- now T-Mobile USA -- and helped to spin it off from Western Wireless. It later was sold to German telecommunications giant Deutsche Telekom for $30 billion.

Two years ago, Stanton sold Western Wireless, a Bellevue carrier focused on rural areas and smaller markets, to Alltel. He's now at Trilogy Equity Partners, an investment company that makes mobile bets.

The breakfast Tuesday, at the Paramount Theatre, will highlight United Way programs aimed at ending homelessness and ensuring all children are ready for school, the United Way said. The breakfast will also feature keynote speaker Scott Carson, executive vice president of The Boeing Company.