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May 15, 2007

Nintendo Europe seeking new ad agency

Posted by Kim Peterson at 10:30 AM

News broke last week that Nintendo was moving its marketing and advertising people out of Redmond, possibly to New York or San Francisco.

Now, word is out that the company's U.K. advertising agency, Leo Burnett, has resigned. Leo Burnett handled advertising for the launch of the Wii console last fall. In reporting the split, Brand Republic says Leo Burnett was unhappy with "the lack of creative authority" it had on Nintendo's account. Some of the ads it created for the Wii launch, for example, were reshot.

Separately, IGN brings up a rumor I had heard last week when reporting the Nintendo story: Nintendo's marketing magazine, Nintendo Power, may shut down. Employees are being told to look for new work by September, according to IGN.

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