Seattle-based thePlatform said today its technology will be manage and distribute content for the new online video venture forged among News Corp., NBC Universal and Comcast.

In the deal, Comcast's Comcast.net and Fancast.com sites will serve as key places for News Corp. and NBC Universal's online video venture. Comcast will also provide non-exclusive content for U.S. distribution on NBC Universal and News Corp's site from Comcast Networks, including E!, Style, G4, Versus and Golf Channel. It will also become the venture's first non-equity content provider.

thePlatform is a Comcast subsidiary, which provides broadband and mobile video publishing solutions.

Earlier this month, Kim Peterson wrote about how thePlatform was unveiling new tools that let companies create customized video players for Web sites and cellphones.

With the new software, thePlatform stepped out from its behind-the-scenes role of managing the plumbing of online video to offering an array of online video players for businesses to use on their own sites. The players can be customized down to the color and theme.

NBC Universal and News Corp.'s video site will launch this summer with full-length TV programming, clips and movies from more than a dozen networks and two major film studios. The content will be distributed on some of the Web sites, such as AOL, MSN, MySpace and Yahoo!