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April 9, 2007

Doubleclick sale good for aQuantive?

Posted by Kim Peterson at 1:37 PM

Suitors are reportedly lining up to woo DoubleClick, the digital advertising company, and that could be good news for Seattle's aQuantive, said Jefferies & Co. analyst Youssef Squali in a note last week, according to PaidContent. A sale could cause a ripple effect that leads to acquisitions of aQuantive and others in the industry, the note said.

Perhaps that's why aQuantive's share price has been creeping up over the past month?

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