Clearwire said yesterday it was opening up a new "technology service center," or what seems like a fancy name for a call center.

It will be located in Milton, Fla., and could hire more than 400 people, who will provide technical assistance to the Kirkland company's high-speed wireless broadband service.

Clearwire offers service in 36 metro markets covering more than 350 municipalities in 12 states including Florida, as well as Ireland, Belgium and Denmark.

It is the company's second support center, said Perry Satterlee, Clearwire's president and COO, in a statement.

"The opening of our second technical support center is part of our long-term business strategy to meet the growing customer demand for our simple, fast, portable, reliable and affordable wireless Internet service," he said.

I'm not so sure why they need so much assistance when the service claims to be so easy to use. Clearwire is purchased in a box and requires no installation or software downloads. Customers access the service by taking the modem out of the box, plugging it in and connecting the Ethernet cord to the customer's computer.