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April 20, 2007

Amazon discontinues Plogs

Posted by Kim Peterson at 2:44 PM

Amazon.com has discontinued its Plog program, which showed readers a personalized blog on their customer home page. The Plog only appeared if you were logged in, and Amazon decided what posts to send customers. Not everyone was a fan of the format.

The word "plog" is no more, the company said. Instead, Amazon is directing its readers to the new "Amazon Daily," a broad blog that has posts from editors from all over the site. Readers can personalize Amazon Daily to match their interests, and you don't have to be logged in to read it.

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