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March 5, 2007

Mobile marketing engine

Posted by Tricia Duryee at 12:16 PM

I wrote today about how ads may be coming to your cellphone.

It's a complicated subject because there are more players involved than with advertising on the Internet. Wireless carriers, in effect, own the relationship with the customer, so they have control over whether there will be ads or not. But because the opportunity seems to be so promising, carriers and emerging companies have started to experiment. The intrigue: Cellphones have the ability to target advertising to one person's phone, a very personal device.

Check out the story here and the sidebar on all the ways ads on phone could take form here.

It's in the sidebar where I mention a lot of local companies that are working on devising ways to put ads on phones. Those include: SNAPin, InfoSpace, Medio Systems and Microsoft. Inevitably, I always miss some.

Action Engine said today it will be speaking at a number of events about mobile advertising. The Bellevue company helps MSNBC.com deliver mobile content to phones with ads inserted in the mobile Web pages.

"It takes time to develop complex mobile technology that incorporates smart functionality, such as the ability to use location and context-relevant information to deliver tailored advertising campaigns," said Scott Silk, Action Engine's CEO.

What other Puget Sound-area companies are working on something?

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Tricia Duryee
Tricia Duryee
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Angel Gonzalez
Angel Gonzalez
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Kristi Heim
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