Entellium, which develops Web-based customer relationship software, said today that it has hired David Scott as senior vice president of sales and marketing.

Scott, a former senior executive at both Intermec Technologies and PeopleSoft, will be responsible for developing and managing Entellium's product marketing, corporate communications and sales growth strategies.

"I'm drawn to Entellium because it focuses on product innovation, hands-on research and one-on-one customer service," he said. "I look forward to contributing my experiences, business knowledge and vision at this exciting time for the company."

Scott's career included stints at General Electric and The Boston Consulting Group. At PeopleSoft, he was vice president of marketing and strategy and supported the company's $2.5 billion global services division. At Intermec, a leader in RFID technology, he led a 125-member team in building the company's global marketing organization.