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March 26, 2007

CTIA: Off to the races

Posted by Tricia Duryee at 7:57 AM

ORLANDO, Fla. -- It's the day before the CTIA Wireless 2007 show starts, but there's plenty going on.

There's a Smartphone Summit at the convention center, where companies are discussing devices and applications for enterprise customers. It was here that Symbian CEO Nigel Clifford announced the new version of the company's mobile operating system.

Most notably, Symbian said the Version 9.5 operating system will improve a phone's performance and reduce requirements on memory, processor and battery. The improvements are said to make Symbian OS v9.5 capable of running on the same hardware as feature phones, rather than requiring the equivalent of a handheld PC.

More details to come about this after I get briefed by the company at noon.

While the Smartphone Summit is focused on the enterprise, you can cross the street from the convention center and enter the Peabody Hotel to get the scoop on what's happening in mobile entertainment.

The mini-show there, called Billboard's Mobile Entertainment Live!, says it regularly draws more than 1,000 execs from the mobile, entertainment, technology and digital content industries.

While the Smartphone Summit talked operating systems, Billboard's event featured Greg Clayman, MTV senior vice president of mobile media.

Mozes, a Palo Alto, Calif., company that allows people to create interactive, text message-based mobile campaigns and promotions, announced a strategic relationship with Universal Motown Records at the even. By using Mozes, more than 60 Universal artists can communicate with fans instantaneously via mobile phone, including artists Akon, Blue October, Hinder, Godsmack and Mya.

For example, Hinder's Door to Dorm tour this spring will have a live contest during the concert where fans can text for a chance to win a backstage pass at the show. Everyone that interacts at the show gets a free mobile phone wallpaper and the ability to join Hinder's fan list on Mozes. Fans that opt-in to Hinder's list will be able to text with the band and receive exclusive mobile updates. Fans can also visit Hinder's mobile card at Mozes.com and download special offers from the band and communicate with other fans.

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Tricia Duryee
Tricia Duryee
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