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March 28, 2007

CTIA: Mobile search wars

Posted by Tricia Duryee at 12:03 PM

ORLANDO, Fla. -- I talked to Lee Ott, Yahoo!'s director of product strategy Tuesday, and he made some pretty bold claims.

He said Yahoo! will become No. 1 in mobile search by completing three tasks.

1. Yahoo! must build out the company's mobile index of content to make it appealing for consumers to use. After all, if they can't find what they are looking for, they'll search somewhere else.

2. Yahoo! must increase the number of users it has mostly by making the best product.

3. Yahoo! will finally take the best product with the most users and monetize it. If you have one of the most used sites, advertisers will be willing to pay, he said.

I thought these were pretty bold statements, especially since it's only Yahoo!'s second year at CTIA. And its booth is in shouting distance of the other two search giants -- Google and Microsoft.

Then again, maybe Yahoo! does have something to yell about. According to Telephia, a mobile research firm, Yahoo! Mail is the number one most visited site on a mobile phone.

It must be doing something right.

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Tricia Duryee
Tricia Duryee
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