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March 28, 2007

CTIA: Day 2 keynotes

Posted by Tricia Duryee at 6:55 AM

ORLANDO, Fla. -- Today's keynotes so far have included executives from Viacom and Visa.

Viacom CEO Philippe Dauman covered a lot topics, ranging from a new video service with Sprin to a new mobile game created by Seattle-based RealNetworks.

A Tech Tracks reader asked if I knew what RealNetworks was doing at the show. In addition to two announcements made on Monday that it will provide music services to Rogers in Canada and Helio, Real announced today a new mobile game based on the Comedy Central show "South Park."

I tried it out last week. There are 10 levels, one for every season of the TV show. Each level is based on something that happened in each season. In one you have to avoid getting hit by a woman throwing Bibles.

Comedian Will Ferrell also made a brief appearance on the big screens to introduce a new text messaging service surrounding the release of his new movie, "Blades of Glory."

In the next keynote by John Philip Coghlan, president and CEO of Visa, the hot topic was using the cellphone as a debit or credit card.

A short video on the technology featured professional swimmer Michael Phelps, who just broke a world record Tuesday. He makes purchases in a deli, checks his balance and sends money to his mother, all with a few clicks or by swiping his phone in from of a reader.

Coghlan said in the U.S. today there are 30,000 merchant locations that have the technology. He promised that number would grow quickly.

He shared a few interesting statistics based on a survey Visa conducted:

-- 57 percent said they were interested in making mobile payments.
-- 90 percent of those interested in mobile payments would pay more for a device with payment capability.
-- 64 percent of the people 18 to42 would consider switching carriers if they offered mobile payments.
-- 58 percent of consumers in the same age group would consider switching banks if they offered mobile payments.

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Tricia Duryee
Tricia Duryee
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Angel Gonzalez
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