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February 20, 2007

Cellular One sticking around

Posted by Tricia Duryee at 11:45 AM

Dobson Cellular Systems said today it will change its name next month to Cellular One, according to RCR Wireless.

The Oklahoma City company purchased the Cellular One name last year from Bellevue-based Western Wireless as a condition of Western Wireless' sale to Alltel. Next month Dobson will begin marketing its services in Western Oklahoma and in Texas under the name.

The Cellular One name was used by numerous rural American wireless carriers, including Dobson, to create a nationwide entity. By purchasing the name, Dobson can now extend the Cellular One brand identity to all its own operations.

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Tricia Duryee
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