advertising
Link to jump to start of content The Seattle Times Company Jobs Autos Homes Rentals NWsource Classifieds seattletimes.com
The Seattle Times Business & Technology
Traffic | Weather | Your account Movies | Restaurants | Today's events

News, analysis and perspectives from the
technology team at The Seattle Times.
Have a news tip? Follow the links below to e-mail us.

All blogs and discussions:

Go

December 6, 2006

Microsoft: 1 million Zunes by June 30

Posted by Benjamin J. Romano at 11:08 AM

Bryan Lee, corporate vice president of Microsoft's entertainment business, said the company aims to sell more than 1 million Zunes during the 2007 fiscal year, which ends June 30.

This is the first sales forecast the company has released for its entry into the digital media player market, which is dominated by Apple Computer's iPod. NPD Group, a market researcher, reported earlier this week that the Zune had slipped to fifth place, after debuting in second.

Lee said the external sales forecast matches its internal goals for growing the product.

"It's really a 10-year goal if you will and our goal in the first phase is to become relevant in the space," Lee said.

One thing that's surprised him from the first three weeks of sales is the Zune appears to be growing the market for digital music players rather than taking market share away from the iPod.

As for the pink Zunes, Lee said there are 50 of them out there, along with 50 in orange.

The majority of Zunes are in white, black and brown. Lee said brown is proving to be the hardest color to get.

Here's more of our Zune coverage.

Kim Peterson's look at the challenge Microsoft faces in unseating the iPod.

Brier Dudley's Zune review.

Brier on launch events in Seattle.

Share:    Digg     Newsvine

Tricia Duryee
Tricia Duryee
E-mail|Bio


Angel Gonzalez
Angel Gonzalez
E-mail|Bio


Kristi Heim
Kristi Heim
E-mail|Bio


Benjamin J. Romano
Benjamin J. Romano
E-mail|Bio


Mark Watanabe
Mark
Watanabe

E-mail|Bio

Marketplace

advertising

advertising