Alrighty, I feel obligated to blog about my own story today because it's about -- blogging.

Today, I wrote about Jobster and how it is entering a period of restructuring. However, there's not much to report yet -- the company is currently meeting to figure out how it wants to get to profitability in 2007.

Instead I wrote about how this story has been lifted, exaggerated, duplicated, passed along, or however you want to put it in the blogosphere. As I say in the story, Technorati tracked it as the third- most searched for term, right after Britney and before Youtube.

Today, it stands third after Miss Nevada and before Youtube. One might ask, how does a startup in Seattle with 145 employees rise to this level of attention? I guess the answer is a pretty active recruiting blogging community, which seems to be the biggest contributor to all of the gossip. But also, Jobster's CEO Jason Goldberg is perpetuating it himself by maintaining a blog of his own.

Is this the new way to run a business? Out in the open, and completely available to comment on?