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November 30, 2006

Vista launch: Making the sell at the Nasdaq MarketSite

Posted by Benjamin J. Romano at 9:22 AM

NEW YORK -- Scores of industry analysts, Microsoft customers and partners, and reporters from around the world filled the Nasdaq MarketSite -- a three-story glass cylinder in Times Square that serves as a backdrop for corporate splashes -- for Steve Ballmer's presentation this morning.

As expected, he enthusiastically announced the availability of Windows Vista, Office 2007, Exchange Server 2007 and more than 30 other products geared to large corporate customers.

The presentation lasted about an hour and a half and included visits from executives with InterKnowlogy, The Scripps Research Institute, MTV Networks and Verizon, all of whom touted the benefits of this wave of Microsoft products used in concert.

My earlier post suggested there was little visible Microsoft advertising visible in Times Square last night. Of course, that's changed. TV screens several stories high blared the words "ready for a new day" against an orange rising-sun background.

The afternoon is filled with one-on-one meetings with executives from Microsoft and others in the computer industry. We'll have more reports posted later in the day.

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Tricia Duryee
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