BusinessWeek takes an in-depth look at Amazon.com's new technology initiatives and sits down with CEO Jeff Bezos in a cover story out this week:

Bezos wants Amazon to run your business, at least the messy technical and logistical parts of it, using those same technologies and operations that power his $10 billion online store. In the process, Bezos aims to transform Amazon into a kind of 21st century digital utility.

It's a good story, looking at Amazon's attempts to create a brand-new business even as its tried-and-true online retail business is slightly stumbling.

Also, MarketWatch columnist Chuck Jaffe calls Amazon the stupid investment of the week.