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October 31, 2006

Wi-Fi is like a shot of espresso

Posted by Tricia Duryee at 2:28 PM

Wi-Fi is addictive, according to a new survey conducted online by Kelton Research among adults who have broadband Internet access at home.

The survey found out a number of, er, interesting things, such as:

-- Almost nine out of 10 Americans surveyed said they would rather go without Starbucks for a year than give up their Wi-Fi connection (89 percent vs. 11 percent).

-- 83 percent percent agree that using someone else's Wi-Fi without that person's knowledge is stealing.

-- Eight out of 10 said it would be worse to lose their Wi-Fi for a week than for their team to lose the big game this weekend. (81 percent vs. 19 percent).

The next logical question is: What if you get your Wi-Fi at Starbucks? Could you give up Starbucks for a year then?

Just to be clear, the survey was commissioned by the Wi-Fi Alliance, a global, non-profit industry association devoted to promoting wireless.

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Tricia Duryee
Tricia Duryee
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