Microsoft is already working on the successor to the Xbox 360 video game console, according to an interview with European boss Chris Lewis on the gaming site Kikizo.
"Of course we're thinking about that ... we're constantly thinking about the next thing, we have to. It's my point about complacency -- you can't sit back on your laurels in this business -- the consumer won't let you, the developers certainly won't let us. So that's happening right now."
It makes sense. Microsoft began thinking about the Xbox 360 almost immediately after the original Xbox launched. But how long will the 360's life cycle be? Lewis said he thinks the 360 will live longer than the original Xbox, which, although still around, pretty much lasted four years.
The 360 was built to last a long time, with the ability to upgrade the hard drive and add accessories as technology develops. And if the Microsoft-preferred HD-DVD format beats Blu-Ray technology for next-generation video, then even better. The 360 could become a standard HD-DVD player for households for years.
Let's say that the Xbox team is banking on at least a five or six-year window for the 360. That means that they're sitting down now to plan a console that comes out in 2011 or 2012. That's gotta be a tough job.