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October 4, 2006

Google's new playground: SearchMash

Posted by Kim Peterson at 11:22 AM

Google has launched a new site called SearchMash where it can anonymously test out ideas, reports SearchEngineWatch.

Danny Sullivan at SearchEngineWatch notes an uncanny resemblance between SearchMash and Amazon's A9.com service -- both seem like an R&D playground for the companies that own them. The link between the two could be Udi Manber, the former CEO of A9.com who jumped ship for Google in February.

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