advertising
Link to jump to start of content The Seattle Times Company Jobs Autos Homes Rentals NWsource Classifieds seattletimes.com
The Seattle Times Business & Technology
Traffic | Weather | Your account Movies | Restaurants | Today's events

News, analysis and perspectives from the
technology team at The Seattle Times.
Have a news tip? Follow the links below to e-mail us.

All blogs and discussions:

Go

October 31, 2006

Avenue A | Razorfish buys Chinese agency

Posted by Kim Peterson at 10:29 AM

Seattle digital advertising firm Avenue A | Razorfish said today it has acquired e-Crusade, an ad and marketing agency based in Hong Kong and Shanghai. E-Crusade will become a subsidiary of the company, and marks AA|R's first real presence in China.

E-Crusade's clients have included Coca-Cola, Xbox, HSBC and Nike. It has 43 employees, is profitable and expects sales of $500,000 to $600,000 for the rest of this year.

Avenue A | Razorfish has made an initial cash payment of $2.95 million, and said the total purchase price will be paid in cash and based partly on how much profit e-Crusade makes over the next four years.

Share:    Digg     Newsvine

Tricia Duryee
Tricia Duryee
E-mail|Bio


Angel Gonzalez
Angel Gonzalez
E-mail|Bio


Kristi Heim
Kristi Heim
E-mail|Bio


Benjamin J. Romano
Benjamin J. Romano
E-mail|Bio


Mark Watanabe
Mark
Watanabe

E-mail|Bio

Marketplace

advertising

advertising