advertising
Link to jump to start of content The Seattle Times Company Jobs Autos Homes Rentals NWsource Classifieds seattletimes.com
The Seattle Times Business & Technology
Traffic | Weather | Your account Movies | Restaurants | Today's events

News, analysis and perspectives from the
technology team at The Seattle Times.
Have a news tip? Follow the links below to e-mail us.

All blogs and discussions:

Go

September 14, 2006

Google gets charitable

Posted by Kristi Heim at 2:01 PM

Google seems to be taking its philanthropic efforts in an interesting direction. This story today reveals that Google.org will be a for-profit venture, and one of its first projects will fund work on a fuel-efficient car engine.

At first glance, the effort seems a bit haphazard, and certainly not very Warren Buffett-like. Besides developing the plug-in hybrid car engine, Google wants to fund its own work on water in Africa, have its own microfinance charity, do its own education project.

Google.org's Executive Director Larry Brilliant, both a physician and a former CEO, works with company co-founders Larry Page and Sergey Brin to "define the mission and strategic goals of Google's philanthropy."

The for-profit status requires Google.org to pay taxes but also gives it more flexibility to fund start-up companies and other projects as an investor, Brilliant said.

The trend is for philanthropic organizations to act much more like a business, being more entrepreneurial, setting goals and measuring results. Google.org takes that notion to a new level.

Share:    Digg     Newsvine

Tricia Duryee
Tricia Duryee
E-mail|Bio


Angel Gonzalez
Angel Gonzalez
E-mail|Bio


Kristi Heim
Kristi Heim
E-mail|Bio


Benjamin J. Romano
Benjamin J. Romano
E-mail|Bio


Mark Watanabe
Mark
Watanabe

E-mail|Bio

Marketplace

advertising

advertising