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September 22, 2006

Click fraud -- an unsolvable puzzle?

Posted by Kim Peterson at 1:52 PM

BusinessWeek has a long article about click fraud, a problem that search engines can't seem to overcome.

The spreading scourge poses the single biggest threat to the Internet's advertising gold mine and is the most nettlesome question facing Google and Yahoo, whose digital empires depend on all that gold.

Curiously, no mention of Microsoft or its search engine in the article.


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