BusinessWeek takes a look at the design wizard behind Apple's products, even though the wizard himself, Jonathan Ive, won't give an interview for the article.
Of note in the story:
I've's team visited a jelly bean factory to understand how to make a plastic shell look exciting rather than cheap.
Apple CEO Steve Jobs insisted that a shipment of fine Italian marble for the company's first Manhattan retail store be sent first to company headquarters so he could inspect the veining in the stone.
Starting salary for Ive's team is rumored to be $200,000 a year.