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August 16, 2006

Mobile ads are here -- again.

Posted by Tricia Duryee at 1:14 PM

The Wall Street Journal reported today that wireless carriers are starting to allow advertising on their cellphone networks.

Thanks, we already knew that. In fact, it's been going on for some time.

Back in April at the annual CTIA conference, MSNBC.com started to offer its content free as long as you didn't mind checking out a few ads. More recently, I've heard about television shows made for mobile being ad-supported. One example is a series called "The Pool," which is about carpooling and takes place in a Toyota.

What is worth pointing out in the WSJ story is that it said Sprint Nextel and Verizon Wireless have been running trials of banner ads on their networks.

That comes at a bit of a surprise. When I interviewed Verizon Wireless's Chief Executive Denny Strigl in April he pretty much ruled the idea out. Or, at least, that was my impression, but I'll let you be the judge.

Strigl said, in the same story as above, that he was not going to allow advertising to be presented to his subscribers unless they agreed to it.

"I want the choice to be yours, not ours," he said.

Now, I'm not quite sure, but have subscribers started agreeing to it?

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Tricia Duryee
Tricia Duryee
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Angel Gonzalez
Angel Gonzalez
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Kristi Heim
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