Amazon's upcoming movie download service looks like it could be close. Advertsing Age had reported that the service will debut in mid-August.
Is it called Unbox Video? PaidContent sniffed out this page on Amazon's site. Some additional screenshots here.
TheStreet.com has turned up the Lumiere digital video store on Amazon's site, though Lumiere looks more like one particular vendor on the site and not the name for the overall service.
Maybe we'll see an official announcement next week?