Is Amazon.com gearing up to compete with Google AdSense? That's what Findory founder (and former Amazon employee) Greg Linden is wondering.

The Amazon service is apparently called Omakase, which this posting says is Japanese for "leave it up to us."

The service, apparently in test form right now, is only accessible by participants in the Amazon Associates program. Dave Taylor has some images of the service on his site along with this explainer from the company:

"Omakase -- leave it up to us! Omakase links will show an Associate's visitors what they're most likely to buy based on Amazon's unique understanding of the site, the user, and the page itself. To create Omakase links, simply modify the template and appearance elements below and copy the resulting code on to your page. Then leave the rest to Omakase!"