advertising
Link to jump to start of content The Seattle Times Company Jobs Autos Homes Rentals NWsource Classifieds seattletimes.com
The Seattle Times Business & Technology
Traffic | Weather | Your account Movies | Restaurants | Today's events

News, analysis and perspectives from the
technology team at The Seattle Times.
Have a news tip? Follow the links below to e-mail us.

All blogs and discussions:

Go

July 28, 2006

Amazon.com builds buzz for eventual movie purchase

Posted by Kim Peterson at 1:55 PM

The Washington Post has a good article today detailing how Amazon.com took it up on itself to pump up buzz for the novel "The Stolen Child." Amazon has bought the rights to turn the now best-selling novel into a movie.

Mainstream outlets weren't clamoring to review the book when it was released, the article said. So Amazon sent galleys to 100 of the site's top reviewers and posted their laudatory reactions. Suddenly, mainstream newspapers were paying attention.

Amazon also put more than 2 million stickers advertising the book on boxes it was shipping to customers. It didn't charge the book's publisher for this placement.

Share:    Digg     Newsvine

Tricia Duryee
Tricia Duryee
E-mail|Bio


Angel Gonzalez
Angel Gonzalez
E-mail|Bio


Kristi Heim
Kristi Heim
E-mail|Bio


Benjamin J. Romano
Benjamin J. Romano
E-mail|Bio


Mark Watanabe
Mark
Watanabe

E-mail|Bio

Marketplace

advertising

advertising