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	News, analysis and perspectives from the technology team at The Seattle Times. Have a news tip? Follow the links below to e-mail us.

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July 5, 2006

Amazon: Take that, Toys R Us!

Posted by Kim Peterson at 3:22 PM

Our colleague Monica Soto Ouchi reports that Amazon.com has launched its own toy and baby stores online. This comes just after the company ended a long relationship with Toysrus.com.

Toys R Us relaunched its new Toysrus.com and Babiesrus.com Web sites last week with another technology partner.

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