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June 12, 2006

Who will fill the void at Microsoft?

Posted by Kim Peterson at 1:25 PM

With blogging star Robert Scoble clearing out of the company, and with Mini-Microsoft on some kind of hiatus, who will move in as Microsoft's new blogebrity?

Sure, Microsoft has some 3,000 employee blogs, but many of those just don't have the same zing that brought Scoble and Mini such large audiences.

Will someone step up to fill the void? And would Microsoft want that to happen? I'd love to hear the PR discussions that must be taking place about the issue. And it is a PR issue.

By the way, the breadth of reaction to Scoble's resignation is surprising. The departure has its own commemorative tile, its own Wall Street Journal writeup and even its own conspiracy theories. When was the last Microsoft departure that generated this much attention? Oh yeah, that's right.

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